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What’s Your Money Story? April Blog with our 2019 Annual Conference keynote presenter: Lori L. Jacobwith

LoriLJacobwithHeadshot2016.jpgOn June 12, 2019, Lori L. Jacobwith, founder of Ignited Fundraising will present dual keynotes and a breakout session at the AFP WNY Chapter's 2019 Annual Fundraising & Networking ConferenceNamed one of America’s Top 25 Fundraising Experts, Lori is an internationally-recognized master storyteller and fundraising culture change expert. She has more than 30 years’ experience helping nonprofit organizations raise $300 million dollars from individual donors. And counting. Take a read for a preview of Lori’s morning keynote.

Quickly, do you know exactly where your organization is, at this point in the year, in meeting your annual fundraising goals?

Does your board?LJ_Apr19_Blog_AFG.png

Do you talk about a “growth” budget with your board and your donors? Are you regularly sharing your vision for making a bigger impact and what it will take financially?


Are you basing your annual budget on a small increase over what you raised last year?

I’m a firm believer in basing your fundraising goals on what it actually takes to do your work vs. what you think people will give.

Having a balanced budget throughout the year is key. I agree.

Equally important is helping your community understand there is more to do. And the “more to do” takes more resources. So when you make that 1:1 ask for a major gift, or you send the appeal letter, your community is ready to give MORE.

Your “money story” is the gap between where you are today in reaching your annual fundraising goals AND your visionary – forward thinking - fundraising goal – vs. the amount you’ve raised so far this year.

When you keep your money story hidden you leave money on the table.

If, to be effective, you MUST become a $1 million or $10 million or even a $100 million organization - share that vision regularly.

I’ve watched, over and over again, as organizations are transparent about costs, goals and the impact of a gift create stronger and more committed donors.

Make certain when you share your money story you aren’t being boring. Sharing your money story can be interesting and fun. It’s best to include examples of compelling stories about real people.

Compelling communication shares the impact of what you COULD do more of to help real people. How? Share exactly where you’re at in the journey to reach the goal of helping those people.  

Clear communication will generate the results you need.


AC19_IconArchLogo.pngJoin Lori L. Jacobwith at the AFPWNY Annual Conference on June 12, 2019 to learn more about how to craft and share your money story.

At a second keynote Lori will share examples from three nonprofit organizations where clear, bold communication helped them raise more money.

 And finally, get ready to have your story coached. In her conference breakout session Finding, Crafting & Sharing Powerful Stories – Even if We Don’t Serve Children & Puppies, you’ll have the opportunity to receive 1:1 coaching from Lori.