"Seeds for the Future: Growing Your Legacy Giving Program"
Presented by Lisa M. Chmiola sponsored by WNY Planned Giving Consortium
Long-term sustainability is critical to any nonprofit’s success, and one way to build this is through a gift planning program. In this track, you’ll go beyond the basic concepts of legacy and non-cash asset giving and develop a plan for your organization to implement and execute strategies for success. Attendees will learn:
• Essential policies and procedures needed for a gift planning program, including gift acceptance, gift documentation, and metrics to measure.
• How to develop prospect pools for legacy and non-cash asset giving.
• How to have conversations with donors on these types of gifts.
• Essential elements of a gift planning stewardship program, including a Legacy Society for your organization.
• How to build a marketing plan to communicate these giving opportunities to donors, utilizing existing methods within your organization and exploring additional targeted methods to incorporate.
Lisa M. Chmiola, M.S., CFRE, CSPG has 23 years’ experience in philanthropic development. Currently the Assistant Vice President of Development for Loyola University New Orleans, she has served in major gifts and gift planning roles in education (public and private) and religious institutions, following initial career experience in event-based philanthropy. An AFP Certified Facilitator since 2014 and TEDx speaker, Lisa has presented at five AFP International Conferences, and a variety of AFP and other industry association regional conferences, chapter meetings, and webinars. Lisa is an active volunteer, serving as Vice Chair of External Relations on the AFP Global Board, as a past National Association of Charitable Gift Planners board member (and past president of the Houston chapter), as a Junior League sustainer, and is a graduate of Leadership Houston. Additionally, she has co-authored several pieces for AFP’s Advancing Philanthropy magazine.