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Join us for our next monthly webinar...
Monday, February 8, 2021
12:00pm - 1:00pm
Program Title: 
The Art & Science of Strategic Storytelling for Social Impact
Driving action on behalf of important social impact issues is the business of nonprofits and their allies, and stories play a large part in that process of influence. Yet, often we get caught up in working to solicit donations or foster support in other ways that we overly control the story in an attempt to present the “perfect” organization. But perfection does not exist and it hinders old-fashioned relationship building. What if we rethought what influence means and how to achieve it through storytelling?

Professor and Story Scientist John Trybus of Georgetown University will share findings from research as well as his own life’s work navigating our sector to showcase what storytelling for social impact will look like in the future and what this means for your organization. This hands-on workshop will help you and your team to create purposeful stories of impact to drive donations while adhering to a mission of social justice while also strengthening a culture of storytelling. Get ready to combine art and science in service to creating and sharing stories that matter.

Presented By:
Professor John D. Trybus | Georgetown University

Professor John D. Trybus of Georgetown University is a story scientist on a mission to help change makers around the world create and tell better stories that bring their missions and visions to life. He leads Georgetown University’s Center for Social Impact Communication in Washington, D.C. where he teaches graduate and executive level students to become story strategists

Prior to academia, his work spanned sectors in pursuit of making impact. He served as a strategist at the British Embassy, as a social innovation consultant at Waggener Edstrom Worldwide working with clients like Coca-Cola and Tiffany & Co. and as the personal advisor to Dr. Jane Goodall. A highly sought after keynote speaker and trainer on the topic of storytelling, he has collaborated with hundreds of groups including the Smithsonian, NPR, United Way, Kresge Foundation, Department of Education and the Knight Foundation among others. Learn more about his work at www.johntrybus.com.

*This webinar is being offered at no-charge to current AFP Members; Non-members may attend for $15.

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