Monthly Newsletter

Leveraging SEO to Boost Donations
for Non-Profits


Presenter: John Wall, CEO and President of YESOnline

This presentation will demonstrate the critical role of SEO (Search Engine Optimization) in enhancing the online presence of non-profit organizations to increase donations. Key points include:

Increasing Visibility and Reach: Enhancing search engine rankings to attract more potential donors.

Building Trust and Credibility: Establishing a trustworthy online presence.

Driving Targeted Traffic: Attracting visitors interested in the non-profit’s mission.

Cost-Effective Marketing: SEO as a budget-friendly alternative to traditional advertising.

Enhancing User Experience: Improving website usability to encourage donations.
 
 
20200714_132246.jpgJohn Wall is the CEO and Lead SEO Strategist of YESOnline, an innovative SaaS development and online digital media marketing company.

In 2010, leveraging his extensive marketing expertise gained from the automotive sector, John transitioned to the digital marketing arena by founding YESOnline, which stands for Your Engaging Solutions. His company caters mostly to the medical field, but he has also helped sports media companies, online sales companies like Message in a Bottle, forklift companies, auto dealers, medical alert companies, restaurants, political PACs, non-profits, and more.

John's practical knowledge and innovative strategies are encapsulated in his first book, published in 2017, which focuses on digital marketing strategies. He is currently working on two more books that delve into SEO and AI in marketing, as well as marketing strategies for food trucks—a business venture he is also personally invested in, owning a couple of food trucks.

A passionate golfer and dedicated local high school golf coach, John is also an avid reader and a fervent football fan.
 

When: June 6, 2024

Where: Skewers, 821 L Street, Modesto, CA 95354
     *Street parking only

Lunch, Networking & Announcements 12:00-12:15, followed by the presentation.

AFP membership not required.

AFP Members may bring a guest free of charge once each year.


AFP Members: $25.00
All others: $35.00

Lunch is included

 

Register on our website by June 5, 2024, 10:00am, using PayPal, or email us at afpyosemite@gmail.com to RSVP and pay at the door (PayPal, cash or check preferred)



Full participation in Key Takeaways From ICON is pending approval for CFRE CEU credits in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

 

 

---> Please review our Lunch Reservation/Refund Policy ---->>>

 

The Yosemite Chapter of the Association of Fundraising Professionals (AFP) is pleased to announce that the 12th Annual National Philanthropy Day awards ceremony will be held Saturday, November 16, 2024 at Greens on Tenth from 10am - 12pm.
 

2024 National Philanthropy Day Award Nominations are OPEN

 Nationals Philanthropy Day nominations are now open

 

Submit your nominations HERE

Nominations are open to nominate an outstanding philanthropist in the following categories:

  • Carl Boyett Outstanding Philanthropist
  • Outstanding Youth Philanthropist
  • David Barnes Outstanding Fundraising Professional
  • Outstanding Business Philanthropist
  • Outstanding Community Organization Philanthropist 

In addition to honoring winners in these categories, we will be honoring Community Champions.  This is an opportunity to recognize volunteers or staff who have gone above and beyond to support an organization.  These individuals will be given special recognition during the event.  For more information, please visit the event page on our website. 

Members Only

 

 

 

 

AFP Members - There is a wealth of information on the AFP Global website. Take some time to check it out! You will find many resources to help build your career and provide professional development, information on certifications, answers to ethical questions, and so much more!

 

**************************************************

June 5 - AFP Webinar - Email and Social Media Best Practices for Fundraising Success         Register 

 

Ken Miller, CFRE presents his annual Email and Social Media Best Practices for Fundraising Success workshop.      

 

**************************************************

 

What makes Nonprofit Websites Stand Out? 

 

Your website is the face of your nonprofit. It's one of your strngest tools for marketing your missin and bu8ilding a community of support for your organization. But to get teh workd out about your work and grab people's attention, your website has to stand out from the crowd. This will require not just sophisticated messaging, but also a knowledge of design best practices that actively promote what makes your nonprofit unique! Read more...

 

**************************************************

 
3 Essential tips for Amateur Nonprofit Website Designers
A strong nonprofit website can help you expand your reach, build stronger relationships with supporters, and boost online giving. However, if you don’t have previous web development or coding experience, creating a well-designed website can feel overwhelming. Read more...

**************************************************

 
Upcoming Education Opportunities to Fit Your Schedule: Digital Fundraising
 
Interested in upgrading your digital fundraising, social media, and email outreach to donors? AFP has education options to match your skill level, interest, and time commitment.   
 
Webinar (1 hour): Join AFP on June 5 from 1 – 2 p.m. ET for a webinar covering tactics and best practices for successful email and social media solicitations.
 
Deep Dive (4 hours): Join AFP on June 6 from 1 – 5 p.m. ET for a deep dive into digital fundraising. This intensive 4-hour course equips you with the knowledge and strategies to personalize donor outreach, explore peer-to-peer fundraising and influencer marketing, and measure your impact. Learn More

**************************************************

 

Human Resources: Mindfulness can be Transformative

 

Another transformative practice? Mindfulness. This invaluable tool can cultivate joy and confidence in the daily endeavors of fundraisers and grant writers. Deeply entrenched in mission-driven ideals and anchored by robust project management, the fundraising profession demands a multifacited approace to maintain work-life balance, including mindfulness. Read more...

 

**************************************************

 

So much help can be found through in AFP's complimentary Members Only Webinars. Bring AFP's fundraising experts and thought leaders right to your desktop or mobile device at no cost to AFP Members.

 

**************************************************

 

AFP Yosemite Chapter can help you overcome your fundraising challenge through our mentoring program. Local experts are available to help support your efforts. Check us out soon!

 

 

**************************************************

AFP Members save 20% on CFRE Certification!

Become a Certified Fundraising Executive (CFRE) to demonstrate your mastery of ethical, best-practice fundraising to your employer, board, donors, and beyond.

 

Why the CFRE? CFRE stands for "Certified Fundraising Executive." Administered by CFRE International, the CFRE credential demonstrates your professional achievement and commitment to the fundraising profession. This is achieved through mastery of core knowledge and skills required of fundraising professionals with at least three years of experience. 

How to Create a Compelling and Shareable Volunteer Website
 
According to Double the Donation’s volunteer statistics, a staggering 63 million Americans volunteer every year, and even more want to but don’t have time. To find the best candidates to fill your nonprofit’s roles, however, you need to use the right communication channels to catch their interest. (re:charityRead More  
 
Candid Free Webinar
 
Build meaningful connections with funders using Foundation Directory
 
Live Webinar: Monday June 10 10:30 - 11:30AM PT
Learn how to leverage Foundation Directory and LinkedIn to connect with potential funders. Join our free webinar to get simple tips on how to easily boos your fundraising and expand your network of prospects. Register for free now!

Save the Date

 

Throughout the year, AFP Yosemite Chapter offers a variety of education sessions to help its members grow as fundraising professionals. Check out these upcoming events and mark your calendars.

 

 

June 5 - AFP Webinar - Email and Social Media Best Practices for Fundraising Success       Register

 

July - Summer Vacation

 

August - Summer Vacation

            - Webinar, details coming soon!

 

September 5 - CyberSecurity

 

October 3 - Wellness

 

November - TBD - National Philanthropy Day

 

December - TBD - Holiday Gathering & Annual Meeting

 

 

AFP Yosemite Chapter Members may invite a guest

~free of charge~

to one meeting each year. (CVFC Excluded)

Special Request!

 

Public Speaking Coach Jessica Chang Irish (past AFP member, past AFP Speaker, and past marketing manager for Center for Human Services and Stanislaus Community Foundation) is creating a new public speaking coaching program specifically for nonprofit leaders. To ensure that she's in tune with the goals and needs of local nonprofit leaders, she'd greatly appreciate it if you'd review and complete this survey. It should only take 5-10 minutes. Your insights will help make this program more relevant and valuable.

Upcoming Education Opportunities to Fit Your Schedule: Digital Fundraising
 
Interested in upgrading your digital fundraising, social media, and email outreach to donors? AFP has education options to match your skill level, interest, and time commitment.   
 
Webinar (1 hour): Join AFP on June 5 from 1 – 2 p.m. ET for a webinar covering tactics and best practices for successful email and social media solicitations.
 
Deep Dive (4 hours): Join AFP on June 6 from 1 – 5 p.m. ET for a deep dive into digital fundraising. This intensive 4-hour course equips you with the knowledge and strategies to personalize donor outreach, explore peer-to-peer fundraising and influencer marketing, and measure your impact. Learn More

 

Apply now for an IDEA Scholarship!

 

You can receive a one-year membership to AFP Yosemite Chapter too! IDEA Scholarship applications are currently being accepted.

Apply today!

 

Inclusion

Diversity

Equity

Access

 

Diversity can mean just about anything, and EVERYONE offers diversity to our community. AFP Yosemite Chapter offers four Diversity Scholarships each year - one per quarter. You are eligible to apply if you've never been an AFP member before. If you're selected from the applicants, you will receive a one year membership to AFP. Applications are being accepted now.

 

IDEA Scholarship Applications Available 

Apply today! 

 

 

 

AFP Yosemite Chapter has earned the

2024 IDEA Champion Designation

 

 

The IDEA Champion Designation recognizes those chapters who have accomplished many of the key objectives in AFP's goal of advancing diversity: commitment to increasing inclusion, diversity, equity, and access in the fundraising profession. 

 

**************************************************

 

Using Philanthropy To Address Racial Harm And Inequity
 
Learn how the United Way of Greater Los Angeles (UWGLA) is using racial justice to inform their grantmaking efforts, and how other philanthropic organizations can help work to undo the legacies of harm inflicted upon communities of color. (Blue AvocadoRead More

Check out our Education Library

 

Holding virtual meetings during the depth of the pandemic allowed us to record and store content from our recent meetings. We are making that information available to you at the same cost as attending a meeting. There are many topics to choose from, including all the sessions of our most recent CVFC - Central Valley Fundraisers Conference, held over 2 days in October 2021.

 

Visit our Education Library today!

Job Postings

 

AFP Yosemite Chapter is often informed of job openings that we have agreed to post on our website. Our Chapter includes members from Stanislaus, Tuolumne, Merced and San Joaquin Counties.

 

The listings below can be viewed on the AFP Yosemite Chapter website.

 

Gallo Center for the Arts seeks qualified candidates for Director of Finance & Administration. Check it out on the AFP Yosemite Chapter website!

 

Do you have an opening? Post it on our website or email it to afpyosemite@gmail.com

Know Your Network

 

AFP Yosemite Chapter welcomes back our most recent renewing members:

  • Carole Richard, CFRE, FAFP - Retired
  • Jana Rhine,  CFRE, BA, - Memorial Hospital Foundation Sutter Health 
  • Amy Wolfe, CFRE, MPA  - Mujeres Poderosas

 

Association of Fundraising Professionals,
Yosemite Chapter

 

 

 

 

 

May 2024

 

 

 

Next Meeting

June 6, 2024

 

12:00 - 1:30PM

@Skewers

 

 

 

 

 

About AFP 

 

The Association of Fundraising Professionals (AFP) represents more than 30,000 members in nearly 200 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. For more information, 

www.afpnet.org

 

 

JOIN NOW!

 

 

AFP Yosemite Chapter Contact Information:

 

By mail:

P.O. Box 1168

Modesto, CA 95354

 

By Email: 
afpyosemite@gmail.com

 

Visit our website: afpyosemite.afpnet.org

 

Lunch Meeting Reservation /

Refund Policy

  • If you register for the meeting and pay in advance via Paypal and are unable to attend, you will NOT receive a refund for your payment.
     
  • If you register in advance without paying and are unable to attend, you will be billed for lunch via PayPal invoice, due and payable on receipt.
     
  •  If you register and pay in advance but inform us of your inability to attend before the RSVP deadline we will refund your payment. Under the same circumstances if you don’t pay but let us know before the deadline, you will not receive an invoice.
     
  • We will not carry over your payment to the following month’s meeting.
     
  • You may designate another to attend in your place in order to retain the value of your registration. In the case where a non-member substitute is designated, that person must pay the balance of $5.00 to attend.
     
  • Walk-ins, please note: Preregistered attendees will be given priority for lunch. If you don't register in advance, we are unable guarantee adequate food for everyone. You will be charged to attend. 
     

 

 

Community Events

 

 

That new Community Events Calendar we've been working on? We are glad to announce itCheck it out here

 

And if you have an event to include, please help us fill up the calendar using this form.

We are keeping track of your annual and biennial events so others can plan ahead, too. Let's keep our community up to date with what's happening!