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In today's rapidly evolving digital landscape, nonprofit fundraisers walk a tightrope between embracing technological innovation and maintaining
authentic human connections. This session explores how organizations can strategically integrate AI and digital tools while preserving the
personal touch that drives donor relationships. Drawing from real-world case studies, Elizabeth Neufeld will demonstrate how nonprofits can
balance immediate technological opportunities with long-term relationship building, navigate the tension between efficiency and authenticity,
and align digital strategies with organizational values. Participants will discover practical approaches to harmonize marketing and fundraising
efforts using accessible technology, creating a sustainable equilibrium that amplifies mission impact without sacrificing meaningful engagement.
This workshop provides a framework for fundraisers to confidently traverse the tightrope between digital transformation and
relationship-centered fundraising, turning potential challenges into strategic advantages for their organizations.
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