Your donors are not the same, and your fundraising approach shouldn't be, either. The truth is, from the Matures to Generation Z, giving looks different. Different generations are motivated to give for different reasons. They also give in very different ways. How can you build impactful and sustainable relationships with each generation? In this session, learn how to understand their different paths to philanthropy and how to engage them as loyal and long-term donors to your cause.
Lynnette Adams, Director of Development Adjunct Faculty Instructor for the Nonprofit Leadership Management Masters University of Denver