Anne Wolfcale, associate creative director with Well Done Marketing, will discuss how to tell the right story to the right people on the right platform. After this session you’ll be better able to identify what makes a good story, to tailor stories to your audience members, and to start building a story library. Anne specializes in writing, branding and creative strategy. With a background in nonprofit marketing and fundraising, she helps connect people to stories with purpose. The Indianapolis native and Northwestern alumna spends her weekends trying to fit just a few more plants into her garden – much to the dismay of her husband, daughter, and dog.