In this talk, Jeff will explain why donor retention is one of the biggest hidden challenges for non-profits. Many organizations lose significant donor value each year, but it’s often masked by “new money” from first-time donors. Retention drops when donors don’t hear about their impact, when their passions aren’t understood, or when systems and leadership don’t support strong mid- and major-gift relationships. Jeff will outline how you can strengthen retention by consistently reporting back on impact, building trust, understanding donor interests, and creating a structured approach that helps each donor give to their full capacity.
Jeff Schreifels is the Principal and Owner of Veritus Group, a global consulting agency specializing in major gifts and mid-level fundraising strategy. With over 30 years in the nonprofit sector, Jeff is a pioneer of relationship-centered fundraising. Under his leadership, since 2009 Veritus has helped increase mid and major gift revenue and decrease donor value attrition for hundreds of non-profits worldwide that have adopted the “Veritus Way” of mid and major gifts. Jeff is co-author of the award-winning Passionate Giving Blog, a regular contributor to NonProfit Pro, and author of two bestselling books, It’s Not JUST About the Money and It’s Not JUST About the Donors. A sought- after speaker, Jeff has delivered keynotes at top conferences like the Association for Healthcare Philanthropy International Conference and London’s Chartered Institute of Fundraising Convention.