by Emily Marcason-Tolmie
Thank you AFP Great Smoky Mountain Chapter for hosting me on September 22 and allowing me the opportunity to share my passion and knowledge of prospect research.
As a quick reminder, it is through the research identification process that fundraising prospects are evaluated on personal backgrounds, giving histories, wealth indicators, and philanthropic motivations. Additionally, through prospect research comes prospect management, proactive and reactive research, analytical procedures, and trend forecasting, while successfully building robust prospect pipelines, predictive donor modeling, capacity giving scores, and key fundraising ...