George Franco | The Good News Auctioneer
Benefit Auctioneer Specialist - Fundraising Champion - Storyteller for Good
With a voice that once told the evening news and now inspires generosity, George Franco is a Benefit Auctioneer Specialist (BAS)—a designation held by fewer than 3% of auctioneers nationwide—and the heart behind The Good News Auctioneer.
After three decades as an award-winning broadcast journalist, George took an early retirement from Fox 5 News Atlanta to pursue his true calling: helping nonprofits, schools, and foundations raise critical funds through high-impact, mission-driven events.
Today, he leads 40–50 benefit auctions annually across the country and soon into Latin America, blending stage presence, emotional storytelling, and fundraising strategy into a powerful giving experience.
George is more than an auctioneer. He’s a trusted partner who elevates galas, paddle raises, and revenue games with proven results. His clients—from Ronald McDonald House to Boys & Girls Clubs, from SafePath to Sunshine on a Ranney Day—have raised millions with his guidance and leadership.
Bilingual in English and Spanish, he brings cultural fluency and heartfelt connection to diverse audiences.
Through RedCloud Auctions LLC and his media company Tiger Eye Media, George also produces compelling videos that drive donor engagement and deepen mission connection long before the auctioneer takes the stage.
If you're an AFP member looking to break fundraising records while inspiring your guests, The Good News Auctioneer is your ally. Let George help you raise more, stress less, and turn your next fundraiser into an unforgettable force for good.