$15 AFP members
About the Program
Join us for another program in our new FRED Talks Series (FundRaising EDucation).
According to the Direct Marketing Association, email marketing still earns the highest return on investment of any channel. The good news is that it can be especially powerful for nonprofits... if you're doing it right. Are you getting the most out of your email campaigns? In this session, Jessica Best will share 8 things you absolutely must be doing in 2019 to ensure successful campaigns and the most common mistakes she still sees marketers make (so you can avoid them!). Plus, she'll share examples from organizations who have done it right and earned the return on investment to prove it.
• The one design element that most email marketers get wrong• The real impact of mobile on email marketing• 3 ways to use data to drive response and, therefore, revenue
About the Presenter
Jessica Best is one part massive email and data-driven marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands and businesses internationally. She's lead trainings and spoken in front of audiences from a dozen to over 1200 from Las Vegas to New York City, from Vancouver BC to SXSW Interactive in Austin. She recently taught a semester on Data-Driven Marketing at Harbour.Space University in Barcelona. Jessica’s primary role is as Director of Data-Driven Marketing for Barkley, implementing the marketing best practices she preaches for Barkley’s own clients. You can find her on Twitter @bestofjess.