Virtual FRED Talk - Why You Need to Harness the Power of Emotional Resonance NOW

When:  Sep 2, 2020 from 8:00 AM to 9:00 AM (CT)
Associated with  AFPKC
AFP Members: $15
Non-Members: $25

The Emotional Data Research Firm will help you find out what you’re missing and get the answers to the questions that are keeping you from making money tomorrow and keeping your organization from moving forward.

Presenter:

Grant Gooding
Founder & CEO

Grant got his professional start in the mergers and acquisitions world working first on the legal side then buy-side analysis, valuations and eventually transition management.  After roughly a decade of analyzing, valuing and transitioning hundreds of small and mid-market businesses, Grant naturally gravitated towards understanding the 70% failure rates of acquisitions.

After years of analyzing acquisition failures, he discovered the leading cause of transaction failures was that there was a lack of understanding and measurement as to why customers do business with organizations.

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