AFP Members: $15Non-Members: $25
What if you could build deeper, more personalized relationships with your constituents in 45 days? Things like: How do we increase donor retention? How do we convert event donors into annual donors? How do we get donors to consider a major or legacy gift?
Join us for a Virtual FRED Talk on September 2 at 8am
with Grant Gooding from Proof Positioning to talk about how emotional data can inform your fundraising messages - and why now is the perfect time to make sure you're getting to the heart of why people support you.Presenter:
Founder & CEO
Grant got his professional start in the mergers and acquisitions world working first on the legal side then buy-side analysis, valuations and eventually transition management. After roughly a decade of analyzing, valuing and transitioning hundreds of small and mid-market businesses, Grant naturally gravitated towards understanding the 70% failure rates of acquisitions.
After years of analyzing acquisition failures, he discovered the leading cause of transaction failures was that there was a lack of understanding and measurement as to why customers do business with organizations.