1. Manage a portfolio of 500 mid-level existing and new donors; establish and build relationships through phone calls, personalized emails, event attendance, face-to-face visits, and other communications.
2. Create and execute a tiered plan for mid-level donors that includes qualification, cultivation, solicitation, and stewardship.
3. Create and execute a tiered communication plan that is donor-centered, with an emphasis on proven best practices that will strengthen relationships and engage them further with the mission of the Foodbank. This can be accomplished through various forms of communication and marketing tools such as videos, video thank you, impact reports, etc.
4. Manage the portfolio in a tiered and prioritized approach that focuses on acquisition/qualification, renewal or retention, reactivation, and upgrade strategies. This will include prospects, donors that are volunteers, monthly donors, direct mail donors, event attendees, etc.
5. Collaborate with the major gifts officers to develop strategies to move mid-level donors to major donors, ensuring a smooth transition.
6. Reserve the top-most tier of the portfolio for 20 major donors. Manage these donors in conjunction with the major gifts team to acquire experience in the major gifts program for professional development and future advancement.
7. Collaborate with the direct mail team on digital and direct mail strategies to ensure a donor centered fundraising message that promotes engagement and growth in the mid-level and major donor program
8. Collaborate with the individual giving team and donor services to evaluate outcomes of the mid-level giving program, analyzing results and trends to recommend changes in strategy.
9. Monitor the strategy of the acknowledgement process of the mid-level program and collaborate with donor services to make/suggestion modifications.
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