March Professional Development Session
Print with Purpose
In a digital-first world, print remains one of the most powerful—and effective—tools for fundraising, marketing, and donor engagement when used strategically. This in-person professional development event brings together printing professionals and marketing experts to explore how organizations can use print and strong visual design to acquire and retain donors, run successful direct mail campaigns, and make smart decisions about when to outsource printing versus handling projects in-house. The panel will share real-world examples, cost-saving strategies, and practical tips to help organizations maximize impact, stretch their budgets, and ensure their printed materials work harder for their mission.
Full participation in Print with Purpose is applicable for 1.5 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
Panelists
James Buckey
Akron Symphony Orchestra
Buckey is a graphic designer and business professional from Akron, Ohio. He is the current Director of Marketing for the Akron Symphony Orchestra, which also encompasses two choral ensembles and two youth orchestras. In his role, he handles both the marketing strategy, and day-to-day design, for all print and digital assets. Buckey is also a previous multi unit manager for Staples, Inc., leading district and region level initiatives for the tristate area, including the Print and Marketing department. He currently lives in Goodyear Heights and is a practicing visual artist, serving on the board of directors for White Rabbit Galleries in Barberton, OH.
Kate Toma
Direct Mail Expert & President at Streamline Printing
Kate is the owner of a Cleveland-based commercial printing and direct mail company, Streamline Printing, with a strong focus on serving nonprofits. Close to two decades of experience, she works closely with organizations to bring their fundraising and outreach campaigns to life—from concept to mailbox. Known for her hands-on approach and problem-solving mindset, Kate helps clients navigate tight deadlines, complex projects, and ever-changing USPS requirements with ease.
Heather Henthorne
Wooster Color Print
Heather is the owner of Wooster Color Point, where she has led the company for the past 11 years with a passion for high-quality printing and strategic marketing solutions. She holds an MBA from Ashland University and a Bachelor of Arts in Business and Public Relations from Otterbein University.
Heather believes that when deadlines are tight, clients need more than “just a printer”—they need a true partner. Under her leadership, Wooster Color Point offers in-house design support, commercial and digital printing, wide-format signage, and mailing services, ensuring each project moves seamlessly from concept to finished piece. In today’s digital landscape, Heather is a strong advocate for the power of print and direct mail to create tangible, memorable, and trusted connections.
Deeply committed to the Wooster community, Heather is an active volunteer and generous supporter of local organizations, grateful for every opportunity to help bring ideas to life—one printed piece at a time.
Mike Caparanis
JAC Creative
Mike is the Founder & CEO of JAC Creative, a Cleveland-based marketing agency focused on helping nonprofits and purpose-driven organizations communicate their mission through thoughtful strategy, design, and storytelling. Over the past decade, Mike has worked with organizations ranging from local community initiatives to national brands, helping them build meaningful connections with their audiences. He also serves as an adjunct professor at Kent State University’s School of Visual Communication Design, where he teaches brand design and mentors emerging creatives.
Directions
Stark State College main campus is located at 6200 Frank Ave. NW, North Canton, OH 44720.
Please use the West Blvd entrance off of Frank Ave. We will meet in our Business and Entrepreneurial Center.